Case Study | Baja California Sur, Mexico
My client had invested significant capital on the physical business, but had no online presence. With the start of the fishing season closing in it was time to step up the game and turn an expensive outlay into a profitable business.
1. Key Problems
Poor imagery for the business
Poor imagery of surrounding area
No advertising materials
Client not tech savvy
Tight deadline before start of fishing season
2. Project Brief
Develop web design and branding strategies to attract new customers, leads and sales.
Use the newly created imagery to setup a powerful web platform with robust e commerce features.
Coordinate with the crew to stage and shoot the boat in a series of scenarios.
Develop cohesive style and branding across to print media for billboards, posters and flyers.
The charter fishing business in Baja is competitive and online customers like to shop around. As my client was charging a premium for his service it was paramount that the new website visually stood out from the crowd, ranked well in Google, was mobile response and easy for customers to book charters online.
Running multiple businesses and not being tech savvy meant he just didn't have time to learn complicated software. Therefore we quickly decided that Squarespace was the ideal platform for him, a powerful platform with intuitive admin features. He is now able to to add new content, change his pricing and update the blog without assistance.
Prior to the shoot, my client and I discussed exactly what he was looking to show customers with the imagery and what the final output would be (print/website/social media). We settled on 6 key images that would showcase the boat in it's element on the Gulf of California.
We had several delays due to mechanical issues and windy mornings, this was problematic as we specifically want to shoot the boat in the soft early morning light while on flat calm water. We got a break in the weather, the crew cleaned and stage the boat the day beforehand. Dispite the delays we can came away with some great imagery, ready for the web build.
4. Before & After Slider
Commercial photography including aerial drone
Advanced Photoshop retouching
Graphic design for billboard, poster and flyer layouts
Commercial e-Commerce web build (Squarespace Platform, custom coding)
Stock photography highlighting local area
Training session to get client up to speed on their new website
Fast tracked the project so it was completed before the season started
6. Results Matter
360 unique visitors during the first 31 days from launch
1,667 unique visitors during the first season
Able to increased day rates by 55.5%
Business fully booked all season